Price Chopper’s new ‘Market 32’ website posts store updates

Price Chopper Supermarkets has launched a website for its new Market 32 banner with updates on the initial three store remodels.

The retailer announced last month that it would rebrand all stores to Market 32 over the next several years. The concept puts a focus on foodservice, customer service and a revamped product mix.

A store in Wilton, N.Y., appears to be farthest along in the renovations. The Market 32 website states:

Now you can look for a good parking spot on the left side of the store, as that entrance is open! Produce is relocated inside the new entrance and the Dairy department is in its temporary location. Just in time for your holiday celebrations, our new Floral department is open and has plenty of gorgeous holiday bouquets. During the week of December 8th, paper products, cleaning supplies and pet food will be relocated and the bottle return machines will be moved to their permanent location, which is located on the right rear side of store. Work will begin on the Pharmacy drive-thru and the exterior of the store front.

The website also says work is ongoing for a new deli, cheese shop, pharmacy and exterior at stores in Clifton Park, N.Y., and Pittsfield, Mass.

The initial announcement about Market 32 said the three stores mentioned above would be converted by spring 2015.

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