Roche Bros. expands delivery to Boston

Roche Bros. Supermarkets is expanding its home delivery service in several Boston neighborhoods, beginning Monday.

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The Wellesley, Mass.-based chain, which previously had offered delivery in suburban areas, said it would now deliver in the Beacon Hill, Financial District, North End, West End, Fenway, Back Bay, South End, South Boston, Prudential, and Waterfront neighborhoods. The new Boston service will also include expanded delivery hours from 6 a.m. to 8 p.m.

Delivery costs $9.95 per order, with no minimum or maximum order requirements. Roche Bros. offers phone ordering for an additional $5.

"We are thrilled to be expanding our delivery area to residents in the Boston neighborhoods, especially in advance of our new flagship store to open in Downtown Crossing," said Rick Roche, co-owner and CEO of Roche Bros. "This is a great way for our neighbors to get to know us. We've been a part of the community since our Roslindale store opened in 1952, but this is the first time we've offered our Home Delivery program to our future neighbors downtown."

All Roche Bros. personal shoppers sign a "pickers pledge" attached to each order, indicating their promise to pick the customer's order just like they would for their own family, the chain said. Deliveries are made in climate-controlled trucks with separate compartments for refrigerated and frozen items.