Save Mart Launches New Game Tying in With Race

MODESTO, Calif. -- Save Mart Stores here said it will launch a new in-store continuity game Wednesday -- Victory Lane Collect & Win -- that ties in with the 2007 Toyota/Save Mart 350 Race on June 24. The game, which will run through June 26, will involve customers collecting game board pieces when they shop, with the ability to earn extra game pieces by purchasing products identified by shelf tags featuring Mario Batali of the Food Network. Top prizes will include $1 million in cash and a 2007 Toyota Camry, with other gifts of cash and merchandise available. Each game piece also contains an instant winner coupon or cents-off product coupon. Save Mart will also offer shoppers a second chance to win prizes by entering the number of their game pieces at the chain's website, with the opportunity to win a car or $85,000 in additional prizes. -- Elliot Zwiebach