See for Yourself: Wal-Mart Is Back on Track
Armed with a new price-comparison campaign targeting traditional supermarket operators and a renewed focus on EDLP, Wal-Mart Stores has revived its same-store sales growth and — according to some observers — positioned itself well for a return to the market-share-grabbing ways of the past.
June 25, 2012
Armed with a new price-comparison campaign targeting traditional supermarket operators and a renewed focus on EDLP, Wal-Mart Stores has revived its same-store sales growth and — according to some observers — positioned itself well for a return to the market-share-grabbing ways of the past. It has also invested heavily in e-commerce as part of a broad, global multi-channel, multi-platform strategy; leveraged the success of some of its overseas divisions in the U.S.; and primed its smaller formats — Neighborhood Market and Walmart Express — for accelerated growth.
In this special report, SN offers a comprehensive look at where Wal-Mart is now and where it's heading:
• Price Comparisons, EDLP Drive Wal-Mart's U.S. Sales Growth
• From Digital to the Store, Chain Pursues Multichannel Expansion
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