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Sobeys rings up Q1 food retail sales gains

Canadian grocer pushes ahead with e-commerce, brick-and-mortar buildouts

Russell Redman

September 16, 2022

4 Min Read
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Parent Empire Company Ltd. said net sales rose 4.1% and overall same-store sales gained 3.3% in the fiscal 2023 first quarter.Sobeys/Empire

Sobeys Inc. parent Empire Company Ltd. tallied net sales and same-store sales gains for its fiscal 2023 first quarter but fell short of analysts’ earnings-per-share estimate, despite an improvement from a year ago.

For the quarter ended Aug. 6, food retail sales totaled $7.94 billion (Canadian), up 4.1% from $7.63 billion a year earlier, Stellarton, Nova Scotia-based Empire reported yesterday. The uptick mainly stems from higher fuel sales and food prices inflation plus benefits from the Project Horizon strategic plan, including the expansion of FreshCo in Western Canada, partially offset by COVID-19 restrictions being in place for part of the fiscal 2022 first quarter, the company said.

Comparable-store sales advanced 3.3% year over year for Q1 2023 yet were up 0.4% excluding fuel, according to Empire.

The results compared with an increase of 3.7% in food retail sales and a decrease of 0.5% (-2.2% excluding gasoline) in same-store sales for the fiscal 2022 first quarter. The 2023 Q1 comp-store sales also represented an improvement from a dip of 0.1% (-2.5% excluding fuel) in the fiscal 2022 fourth quarter.

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Empire CEO Michael Medline cited the launch of the retailer's Scene loyalty program as a key growth driver going forward.

“We’re off to a strong start in fiscal 2023 and are confident in the momentum and continued underlying strength across our businesses,” Empire President and CEO Michael Medline said in a statement. “We are very pleased with the recent launch of our Scene loyalty program in Atlantic Canada, a great start for a foundational element in our company’s success going forward.”

Related:Sobeys launches Scene+ loyalty rewards in Atlantic Canada

Continued expansion of Sobeys’ retail footprint also remains a priority. The retailer opened the first of three FreshCo discount grocery stores in Alberta during the first quarter and expects to have 44 FreshCo stores overall in Western Canada by the end of fiscal 2023. Similarly, Sobeys aims to open four Farm Boy fresh market stores this fiscal year. When it acquired Farm Boy in 2018, the company added 26 locations to its Ontario store base and said it plans to double the banner’s store count — currently at 44 — in five years, mainly in the greater Toronto area.

Empire reported that, in Q1 fiscal 2023, its e-commerce platforms — led by the Voilà online grocery delivery service — experienced a combined sales decrease of 21%, namely from cycling elevated sales levels driven by the pandemic in the prior-year period. However, the company said that performance stands to change as it continues to build out the Voilà fulfillment network under its partnership with U.K.-based e-grocer specialist Ocado Group.

Related:Sobeys’ parent Empire adopts long-term climate change plan

Plans call for four Ocado-powered customer fulfillment centers (CFCs) across Canada. The first CFC in Toronto began deliveries in June 2020 and has been operating successfully operating for over two years, Empire noted. The second CFC in Montreal kicked off deliveries this past March under a phased transition of customers to Voilà par IGA from IGA.net. Construction of third CFC in Calgary, Alberta, has been completed and now will be turned over to Ocado to build the internal grid. That facility, expected to serve most of Alberta, is slated to start deliveries in the first quarter of fiscal 2024. Empire announced in February that the fourth CFC will be situated in Vancouver, British Columbia, and initiate deliveries in the province in calendar 2025.

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For its Voilà delivery service, the Canadian grocer has two more Ocado-automated e-commerce fulfillment centers under construction, in Calgary and Vancouver.

Ocado-driven curbside pickup service also is offered at 98 stores. In tandem with the four CFCs and supporting Ocado “spoke” facilities, Empire expects its online grocery delivery and pickup services to serve about 75% of Canadian households, or roughly 90% of Canadians’ estimated e-commerce spend.

At the bottom line, Empire recorded fiscal 2023 first-quarter net income of $187.5 million, or 71 cents per diluted share, compared with $188.5 million, or 70 cents per diluted share, a year ago. Prior to the company’s Q1 report, analysts on average had projected adjusted earnings per share of 74 cents, with estimates ranging from 72 cents to 78 cents, according to Refinitiv.

Empire’s food retail network, operated via its Sobeys Inc. arm, spans over 1,900 food, drug and convenience stores in all 10 provinces under such banners as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawtons Drugs. The retailer also operates more than 350 retail fuel stations and runs grocery e-commerce operations under the Voilà, Grocery Gateway, IGA.net and ThriftyFoods.com brands.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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