Southern Family Begins Switching to Food World Banner

JON SPRINGER

BIRMINGHAM, Ala. — Southern Family Markets on Wednesday officially rebranded three of its stores under the Food World banner.

Two of the stores, both located in Florence, Ala., most recently operated under the Southern Family Markets name. The other was a Piggly Wiggly store located in Muscle Shoals, Ala.

The changes are part of an ongoing program to roll out the Food World banner further across the Southern Family chain. SFM, a division of C&S Wholesale Grocers, Keane, N.H., was founded in 2005 when C&S acquired a number of stores, many under the Food World banner, from Ahold. Southern Family acquired the rest of the Food World chain in a bankruptcy auction last year.

The company said the Food World stores would focus on perishable foods including meats and produce, as well as manufacturer specials known as “Power Buys.”

Southern Family operates 64 grocery stores under the Bruno’s Food World, Southern Family and Piggly Wiggly names in Alabama and Florida.

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