Vail Named President, COO at Sweetbay

TAMPA, Fla. — Sweetbay Supermarkets here said it has promoted Mike Vail to president and chief operating officer, filling the retailer’s top spot left vacant when Shelley Broader departed to join craft retailer Michaels Stores earlier this month. Vail most recently served as senior vice president of retail operations for Sweetbay and has more than 20 years of experience at Sweetbay and its predecessor Kash n’ Karry, as well as at Hannaford, a sister chain owned by Belgium’s Delhaize Group. “This promotion recognizes Mike’s vision for Sweetbay,” Ron Hodge, executive vice president of Delhaize, said in a statement. “His analytical ability, strong motivation and the creativity he brings to product and sales growth is outstanding and highly regarded throughout the industry.”

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