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Wawa Plans New Prototype in Fla.: Report

WAWA, Pa. — Wawa will unveil a revamped store prototype built around fast-casual food and convenience when the c-store chain debuts this summer in Florida, its president and chief executive officer said in a recent speech.

April 9, 2012

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WAWA, Pa. — Wawa will unveil a revamped store prototype built around fast-casual food and convenience when the c-store chain debuts this summer in Florida, its president and chief executive officer said in a recent speech.

Speaking at the Restaurant Leadership Conference in Scottsdale, Ariz., Howard Stoeckel of Wawa said the store would resemble “a restaurant that sells gas” rather than a convenience store, with an array of proprietary foods and revamped, “barista-style” coffee department replacing self-serve, according to CSPnet.com.

Wawa said it would open its first stores in Florida beginning in July near Orlando.

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