‘Schnucks Rewards’ Shoppers With 2% Cash Back

Schnuck Markets has debuted a new app-based smartphone rewards program that enables customers to accrue points redeemable for dollars off future purchases.

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Customers who sign up for Schnucks Rewards will earn 10 reward points for every dollar spent on qualifying purchases at the family-owned St. Louis-based retailer’s 98 stores. After accruing 1,000 points, equivalent to $100 in purchases, customers will earn $2 off a future purchase. Points can be redeemed immediately or banked for accumulated redemption, up to 200,000 points or $500.

“This is a modern way for us to say, ‘thank you’ to customers for choosing Schnucks,” said Todd Schnuck, chairman and CEO, in a statement. “Customers will be rewarded for something they’re already doing—buying groceries to feed their families—and Schnucks will be helping them to stretch their dollars even further.”

When asked about early customer reaction to the new loyalty rewards program, Schnucks spokesperson Paul Simon told WGB, “It’s been going well since launching just over two days ago.”

Related:Schnucks Adding Kiosks to In-Store Pharmacies

Key to the seamless rollout, he said, was a beta test group piloted several weeks prior to the formal launch with a cross-section of Schnucks’ teammates, who were given the opportunity to test-drive the app prelaunch in order to help them gain familiarity with it.

“The test opened up to our teammates really helped us learn and train and work out any bugs,” which Simon said has proven to be “very valuable” in the early days of the rollout. “We want our staff to be able to answer any customer questions they might have about the new app in order to help build greater customer acceptance and stronger engagement.”

The retailer’s IT team “partnered with ; Asynchrony , another St. Louis-based company, to bring Schnucks Rewards to our customers,” Simon added.

Customers can participate in the new loyalty program with either a smartphone app download or by visiting www.schnucks.com/rewards and using their phone number to register. They can either create a new account or upgrade their existing Schnupons digital account with the new app.

To earn points, customers scan the in-app barcode or enter their phone number at checkout. The app will also occasionally offer promotions, such as double points and free items available exclusively to Schnucks Rewards users.

Related:Schnucks Readies New Small-Format Store; Preps to Shutter 2 Units

“Shoppers have many options to choose from when it comes to where to buy their groceries, and our hope is that Schnucks Rewards provides them with one more reason to choose us,” said Schnuck. “Along with our commitment to being best in fresh and offering quality, friendly service, this program is one more way for us to encourage those who may not currently be our customers to give Schnucks another look.”

Beyond rewards points, the new app also features enhanced item-location information to enable shoppers to easily find specific items in any Schnucks store, as well as capabilities to view the weekly sales ad, refill pharmacy prescriptions and access digital coupons.

The privately held Schnuck Markets operates 98 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa, and employs more than 13,000 teammates.