Albertsons and DoorDash Play Games, Expand Grocery Delivery

Albertsons Cos. and DoorDash have forged a new partnership to offer on-demand grocery delivery from nearly 2,000 Albertsons’ banner stores across the country, including Safeway, Vons, Jewel-Osco and more, from the DoorDash marketplace app.

Consumers can now order groceries and essentials on-demand for delivery within an hour through DoorDash’s marketplace with no time slot, queues or minimum order size required, the companies said. Albertsons will offer more than 40,000 grocery items from stores for delivery via DoorDash, including fresh and prepared food, core grocery, floral and convenience items at select stores.

In addition, in select markets, customers can order groceries through their local Albertsons Cos. store’s website for same-day delivery powered through DoorDash Drive, DoorDash’s white-label fulfillment platform that powers direct delivery for any business.

“We are committed to expanding our delivery experience in order to meet our customers’ needs whenever, wherever and however they want,” said Chris Rupp, chief customer and digital officer of Albertsons Cos., in a release. “Our partnership with DoorDash is the next step in our digital transformation to help make our customers’ lives easier and help answer the perennial question, ‘What’s for dinner tonight?’ ”

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While the expanded partnership is new, Albertsons and DoorDash have worked together since 2019. Earlier this year, the relationship between the two strengthened when Albertsons announced it was discontinuing the use of its own fleet of trucks and employees for home delivery and instead exclusively partnering with third-party logistics providers such as DoorDash.

The new partnership includes both immediate and long-term initiatives, including supporting the expansion of Albertsons’ first-party grocery delivery business with DoorDash Drive, launching a custom loyalty program, expanding delivery hours, and offering a unique selection, including specialty items, prepared meals, meal kits and new concepts.

In celebration of the new partnership, from June 21-30, customers can get 40% off (up to $40 off) with code GROCERY on their first Albertsons grocery order.

Let the Games Begin

In addition, DoorDash and Albertsons are offering a first-ever digital gaming experience, giving users the chance to play and score savings on future grocery orders. Users can now play a game titled In The Bag, an interactive digital video game that prompts users to place as many fresh grocery staples as possible—including apples, asparagus, milk and avocados—into a virtual DoorDash grocery bag before reaching the top and running out of space. The more groceries you can fit into your grocery bag, the more you save with promotions per tiered score, with a top scorer having the chance to win a $5,000 credit toward purchases on DoorDash.

“Consumers’ desire to get everything in their neighborhood on-demand has increased dramatically. We are thrilled to partner with Albertsons, one of the largest food and drug retailers in the world, as they expand their already strong local footprint beyond their four walls to offer consumers convenient access to on-demand grocery delivery,” said Fuad Hannon, head of new verticals for DoorDash, in a statement. “Leveraging our extensive logistics network and Albertsons wide selection of fresh groceries, we are creating a one-stop shop for customers to access any of the essentials they need, delivered to their doorstep within an hour.” 

All Albertsons stores will be available on DashPass, DoorDash’s membership program that offers members unlimited $0 delivery fees and reduced service fees from thousands of restaurants, grocery and convenience stores nationwide. DashPass members can access these benefits on all eligible orders of $25 or more from Albertsons Cos.

Today’s announcement builds upon DoorDash’s expansion into new categories beyond food, in service of helping local businesses extend beyond their four walls, while connecting consumers with all the best in their local neighborhood, the company said. DoorDash has partnered with local and national household names across industries, including convenience, grocery, pets, retail and pharmacy delivery.

The expanded DoorDash partnership is the latest move in Albertsons Cos.’ digital transformation efforts. According to the company, digital sales growth is up 258% in the last fiscal year. From refining and expanding microfulfillment operations, enhancing online delivery nationwide and offering DriveUp & Go in more than 1,400 store locations, the retailer is continuing to invest in ways that make shopping easier and more convenient.