Associated Food Stores Develops Marketing Program for Private Label

Associated Food Stores (AFS), Salt Lake City, and Vimax Media, Madison Heights, Mich., have partnered to create a cooperative content marketing program promoting private brands.

Banners participating in the cooperative include Associated Retail Operations (Macey’s, Lin’s, Dan’s, Fresh Market and Dick’s Market), Brookshire Brothers, Stater Bros., Price Chopper and Roche Bros. The program includes custom branded recipes, images and video development designed for social and digital media, and in-store marketing initiatives. By aggregating efforts, independent retailers are bringing efficiencies and cost savings to an important part of their businesses.

This program is a continuation of a previously established AFS and Vimax Media content subscription program consisting of aggregated weekly food-related content that is available to AFS corporate banner and independent member stores. This content is part of a growing partnership between these groups to provide omnichannel marketing solutions to both AFS wholesalers and retailers in efforts to boost customer engagement, drive in-store visits and build their brands, offering quality content at an affordable rate.