Blue Apron Names Randy Greben CFO

Meal-kit company Blue Apron Holdings Inc. announced that Randy Greben has been named chief financial officer and treasurer, effective Jan. 6.

Greben, whose 20 years in finance includes roles as CFO of Ann Taylor, Amazon’s Quidsi division and director of finance for the food retailer Fresh & Easy, succeeds Timothy Bensley, who resigned effective Dec. 31 to pursue another opportunity.

As CFO, Greben will be responsible for Blue Apron’s financial and treasury functions, reporting to President and CEO Linda Findley Kozlowski.

“Randy has helped drive growth in new business operations across different sales channels, while also implementing strategies to efficiently manage business operations. We believe that his experience across direct-to-consumer, e-commerce and the food industry will be an asset to our senior management team and finance department,” said Kozlowski. “I look forward to Randy’s contributions in 2021 as we continue to build on our 2020 progress and the execution of our growth strategy.”

Prior to joining Blue Apron, Greben was SVP and CFO of Ann Inc., which was a subsidiary of Ascena Retail Group Inc. In his role, he oversaw corporate and brand finance, strategic planning, e-commerce product management, credit and loyalty programs, and several new business activations for the Ann Taylor, Loft and Lou & Grey brands. Greben also oversaw strategy implementation for multiple new business ventures, including the omnichannel launch for factory and outlet stores, and a next generation digital loyalty program.

Prior to Ann Inc., Greben served for approximately four years as CFO at Quidsi, a subsidiary of Amazon.com and a business best known for its flagship websites Diapers.com, Soap.com and Wag.com. While there, he led approximately 1,300 associates across four locations in finance, accounting, tax, inventory management, operations, logistics and customer care. At Quidsi, Greben helped develop a business strategy to drive growth and profitability. Prior to Quidsi, Greben was central finance director for Tesco's U.S. venture, Fresh & Easy Neighborhood Markets Inc., and held multiple finance roles at Taco Bell, a Yum Brands company.

“Blue Apron has built a solid foundation and made progress against its growth strategy over the past year and a half,” said Greben. “As a fan of the brand and its mission, I am excited to work with Linda, the entire Blue Apron team, and the board of directors to help drive the next phase of the company’s growth strategy as it leans into product innovation, scale and marketing investment.”

Greben received a Bachelor of Science in hotel and restaurant administration from Cornell University and a Master of Business Administration from the University of California, Irvine-Paul Merage School of Business.

New York-based Blue Apron is in the midst of a business turnaround designed to address longstanding operating losses. It is currently addressing capacity issues related to plant closures and higher demand from the pandemic.