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Central Market Expands Curbside and Home Delivery

Launches mobile app, opens largest grocery pickup location. With the addition of curbside pickup and delivery at H-E-B’s Broadway Central Market, all of the brand's 10 stores now offer the services.

Jennifer Strailey

June 1, 2021

2 Min Read
Central Market
Photograph courtesy of H-E-B

Broadway Central Market will house the brand’s largest curbside location. With more than 3,100 square feet of space, the curbside location also will service 16 nearby ZIP codes for home delivery.

“Our curbside and home delivery services are in high demand, and we’re excited to now offer our San Antonio customers these easy-to-use, convenient shopping options,” said Jonas Hernandez, Broadway Central Market general manager, in a statement. “With the largest curbside location for Central Market, we are ready to serve our dedicated customers across the Alamo City.”

As H-E-B’s specialty food destination, Central Market now offers customers digital access to more than 15,000 products for curbside pickup and delivery. With the addition of Broadway Central Market, all 10 Central Market locations have curbside and home delivery.

With the Central Market mobile app, customers can browse in-store or choose to start a curbside or delivery order up to seven days in advance. From the home screen, shopping can be done by browsing departments or choosing items from curated collections. Customers also can reorder previous orders or shop past purchases. For easier in-store shopping, customers can create a shopping list simply by adding items to their cart and switching to checklist mode. Customers can use their H-E-B login credentials for Central Market web and mobile app accounts.

Related:H-E-B Goes Gorgeous and Green in Houston

San Antonio-based H-E-B has more than 250 H-E-B and Central Market stores with curbside service. The company continues to roll out the service across the state, furthering H-E-B’s push to offer Texans more options to choose how they shop, pay for, and receive their products.

To mark the opening of curbside at the Broadway location, Central Market announced a $5,000 gift to the University of Incarnate Word’s Cardinals’ Cupboard Food Pantry program. The student-led program is a food pantry that addresses food insecurity among students, staff and the surrounding community.

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H-E-B

About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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