Fareway Lights Up the Digital Age

After a test in a Nebraska concept store, independent grocer Fareway Meat and Grocery will implement integrated digital signs from LG Business Solutions and Adflow in all 125 locations by mid-2020; about half of the stores already have the monitors installed. The signs are an effort to transform the stores from a traditional meat market concept to one with a more modern and inviting shopping experience, officials said.

The signs will be used to engage, inform and even entertain customers. Information will include pricing and ongoing sales as well as food pairing suggestions and health facts to help guide product selection. The test store, which installed the monitors in the meat department, saw positive feedback from both customers and employees as it allows the department to showcase the best products available and turn the meat counters into a more immersive area of the store to engage customers.

“Increasingly, retailers of every kind of consumer product understand that audiovisual technologies can play an important role in defining the retailer's brand image for a new generation of technology centric consumers,” said Clark Brown, VP of digital signage for LG Electronics USA Business Solutions. “Grocery chains and supermarkets are no exception to this trend. Thoughtfully designed and carefully integrated digital signage solutions can help store management to better engage with and communicate constantly changing messaging to customers more efficiently. This is what the Fareway test proved, and it’s why the solution is being expanded to all 125 locations.”

Photograph courtesy of Fareway Meat and Grocery

All of the information on the monitors, no matter where they are located in the store, are able to be updated and changed from a central location using a content managing system platform provided by Adflow. Updates can be performed at both the corporate and store level.

“The LG displays are the first thing you see when approaching the meat counter,” said Jeff Cook, VP of retail market operations for Fareway. “It was imperative to choose displays for what we needed, and above all, the right partners for maintaining a premium experience while meeting our requirements.”

Boone, Iowa-based Fareway is the latest retailer to turn to digital marketing in-store, in a successful effort to boost sales.