Foxtrot Taps Former Taco Bell Exec as President, CFO

Foxtrot has named Liz Williams, former Drybar CEO and Taco Bell CFO, as its new president and CFO, effective June 7. In her new role, Williams will be responsible for overseeing the operations, finance, strategy, real estate, human resources, supply chain and growth teams for the urban specialty retailer.  

Williams joins Foxtrot “at a time of tremendous growth,” the company said, as the brand plans to open 50 stores in the next two years, including entrance into Austin, Texas.

“As a seasoned operational executive leading cult-favorite brands, she will accelerate Foxtrot’s retail expansion with a focus on driving customer experience and operational excellence every step of the way,” the company added.

Williams will also spearhead operations as the brand continues to evolve its culinary offerings across all dayparts, including the launch of pizza and a new PM cafe program while implementing new inventory and delivery operations, Foxtrot said.

Williams was formerly CEO of Drybar, a chain of more than 150 hair salons based in Brentwood, Calif. At Taco Bell, the quick-service restaurant chain owned by Yum Brands, Louisville, Ky., she held positions such as president of international, CFO, with responsibility for e-commerce and information technology, VP of strategy and finance and Yum Brands' senior director of corporate strategy.

Chicago-based Foxtrot describes is known for 30-minute delivery and 5-minute pickup. It recently opened a new store in Chicago’s Wrigleyville neighborhood.

Earlier this year, Foxtrot announced that the company closed $100 million in Series C funding, bringing total funds raised to $160 million. Currently, Foxtrot operates stores in Chicago, Dallas, Washington, D.C., and Virginia and will make its debut in Austin this year. In 2023 and beyond, the company will continue expansion in its current regions and new markets, with eyes on New York, Nashville and Miami.

A version of this story appeared on WGB sister site, CSPDailyNews.com.