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Foxtrot to Double Its Presence in Washington, D.C., Region
Plans to open 4 new stores by the end of the year. The hybrid retailer, known for its cafe-style foods, focus on local and quick delivery, plans to open four new stores before the end of this year within the District of Columbia, Maryland and Virginia area. It will also open its first storefront in Maryland.
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Photograph courtesy of Foxtrot
As the brand marks its first anniversary in the Washington, D.C., market, hybrid retailer and delivery service Foxtrot is continuing its expansion in the District of Columbia, Maryland and Virginia (DMV) region, with plans to open four new locations before the end of this year. The expansion will double the brand’s retail footprint in the region.
The Chicago-based chain has four Foxtrot locations in the region, including in Georgetown, Mount Vernon Triangle, and Dupont Circle in Washington, D.C., and Old Town Alexandria in Virginia. The growth initiative includes the company’s first storefront in Maryland, which will open at shopping and dining destination Bethesda Row later this year.
Foxtrot opened its first store in Georgetown in March 2021, and this summer, the chain will open its fourth Washington, D.C., location in Logan Circle in the former Barrel House Liquors storefront, integrating the historic barrel entry into the store’s facade. It will also open a smaller “grab-and-go-driven” store in Farragut Square that will cater to D.C.’s downtown workers. Following its Virginia debut in Alexandria earlier this month, Foxtrot will open its second northern Virginia location in Rosslyn at The Highlands, slated to open in early fall.
The company estimates that the market expansion will create 100 new jobs, adding to the nearly 100 jobs that the company has added in the DMV market since its debut.
With select new stores, Foxtrot will also expand its delivery range, bringing its 30-minute delivery to more customers, in addition to its Foxtrot Anywhere offering that allows shoppers nationwide to experience the local assortment, unique gifts and chef-made eats that the company is known for.
Foxtrot takes a localized approach to merchandising. Since arriving in the DMV market, Foxtrot has worked with a variety of local vendor partners, including Dolcezza’s Gelato, Saya Slatena, Sweet Dames and Vigilante Coffee. Foxtrot carries more than 175 local products from more than 50 local makers, and it will continue to add new brands to its shelves, it said.
Earlier this year, Foxtrot announced that the company closed $100 million in Series C funding, bringing total funds raised to $160 million. This investment will enable the company to reach its goal of opening 50 new stores over the next two years. Currently, Foxtrot operates 18 stores in Chicago, Dallas, Washington, D.C., and Virginia and will make its debut in Austin, Texas this year. In 2023 and beyond, the company will continue expansion in its current regions and new markets, with eyes on New York, Nashville and Miami.
A version of this story appeared on CSPDailyNews.com.
