Giant Expands Rewards Program

Ahold Delhaize’s Giant chain has revamped its loyalty rewards program, offering its members the option of exchanging points for grocery discounts or free items in addition to gasoline discounts.

Members with Giant’s new Flexible Rewards earn points through qualifying purchases, with each dollar spent earning one point, and additional points earned by shopping products featured in weekly personalized offers found on Giantfood.com and in the Giant mobile app.

Officials said the new options were a “first step” toward further loyalty enhancements for shoppers of the Landover, Md.-based chain.

“We are delighted to expand our popular Giant Gas Rewards program, which allows shoppers to earn savings against the purchase of fuel at Giant or participating Shell stations,” Ryan Draude, director of loyalty for Giant, said in a statement. “By giving customers the power to customize their rewards, shoppers can choose rewards that fit their lifestyle every time they redeem. This launch is the first step toward more rewards for every Giant customer where they feel appreciated for each interaction with us—in-store or shopping online. Soon, there will be more ways to earn and redeem points, and exciting partnerships that will include supporting local charities in our communities."

The Flexible Rewards offers are available on Giantfood.com and the Giant mobile app. Participating members will receive new personalized offers weekly and can activate offers on their account. Once Giant customers have collected enough points, they will unlock the opportunity to redeem their rewards and save on Giant grocery spending, gas at participating Giant and Shell locations, or redeem points for a range of free product offerings.

Giant operates 163 stores in Virginia, Maryland and Delaware and Washington, D.C.