Giant Food Launches Private-Label Meal Solutions

For consumers experience cooking fatigue as the pandemic nears the year mark, Giant Food has introduced a new meal solution: private-label Cook-in-Bag products.

The Landover, Md.-based retailer said the line of 14 different meat and seafood entrees will be available at all 164 Giant stores in its operating area of Virginia, Maryland, Delaware and the District of Columbia. The entrees come pre-seasoned or marinated and in an oven-ready bag.

"Our Cook-in-Bag products offer flavorful and simple meal solutions, particularly at a time when many are experiencing cooking fatigue at home," said Tonya Herring, SVP and chief merchandising officer of Giant Food. "These dishes allow families to explore new recipes that can be paired with any favorite side dishes with minimal preparation, which helps to save them time so they can get back to what matters most."

The Cook-in-Bag poultry and pork offerings, which can be prepared in the package in either an oven or crockpot, include garlic and herb whole chicken roaster; garlic and herb chicken breasts; Asian teriyaki chicken breasts; sweet kickin' BBQ chicken breasts; chimichurri chicken thighs; carnitas chicken thighs; triple mustard and honey roast; Jamaican jerk roast; red wine and herb loin filet; and Greek seasoned loin filet.

The seafood offerings, which can be prepared in an oven, include Mediterranean cod; lemon dill scallops; Chesapeake Bay-style shrimp; and bourbon salmon. Serving sizes vary by offering and all items are ready in an hour or less.

The Cook-in-Bag line is be available in-store and on GiantFood.com and the Giant Food mobile app.