H-E-B Revamps Mobile App

Ever focused on making shopping for groceries more convenient, H-E-B has launched the My H-E-B mobile app with dozens of new and improved features that simplify and streamline the in-store and online experience.

Customers using the new app can place orders for H-E-B Curbside pickup or Home Delivery, and the in-store shopper can clip and redeem coupons, find where items are located, and browse the store with an enhanced search function.

“The new My H-E-B mobile app is a perfect example of how we are investing in new technologies to enhance our digital services and establish H-E-B as a digital retail leader,” Jag Bath, chief digital officer of H-E-B, said in a statement. “We continue to grow our talented H-E-B Digital team in Austin and at our company headquarters in San Antonio to deliver on this investment and provide the best possible digital experience to our customers and partners.”

New features of the My H-E-B mobile app include choosing how to shop. With a tap, customers can browse in-store or choose to start an H-E-B Curbside or Home Delivery order, without having to open a web browser. For even faster shopping on the go, customers can reorder previous orders or shop past purchases.

From the home screen, shopping can be done by browsing departments, scanning product barcodes, or choosing items from curated collections. Throughout the process, customers can easily track order progress.

With the My H-E-B app, clipping, finding and redeeming coupons is also easier and more fun. When coupons are clipped, customers can easily add items needed to fulfill the offer. And at checkout, the app will highlight any missed coupons or related items required to ensure maximum savings. Customers shopping in-store can scan a single barcode at checkout to redeem all clipped coupons instantly.

The new app also features improved search and location functions, allowing shoppers to quickly see product availability and easily find where items are located throughout the store.

Customers can download the My H-E-B app from the Apple App Store or Google Play. Once downloaded, shoppers can use their existing H-E-B account information to log in.

“This is just the beginning of how we’re looking to redefine how our customers shop with us. Our goal is to create an easier, more enjoyable shopping experience,” Mike Georgoff, chief product officer of H-E-B Digital, said in a statement. “We will continue to enhance our digital services to complement our brick-and-mortar stores, giving customers more convenient ways to shop.”

For H-E-B, this growth is part of a companywide push to integrate more innovative technology-based services into its digital lineup. Along with the acquisition of Favor, H-E-B continues to expand its digital offerings, such as H-E-B Home Delivery and H-E-B Curbside, which will be available at more than 200 locations across Texas by the end of 2019.

Working with major tech industry players such as Apple and Salesforce, H-E-B is embracing mobile apps throughout its operation for its customers and employees. H-E-B further reports that its adoption of innovative technologies has helped increase convenience, reduce costs, streamline operational efficiencies and create jobs.