Hy-Vee Adds Both Shipt and Instacart for Grocery Delivery

Hy-Vee Inc. has tapped not one but both of the industry's leading third-party grocery delivery service providers to expand its footprint and expand shopping convenience options with same-day deliveries to customers in more than two dozen markets.

The new partnership with Instacart and Shipt will dovetail with the West Des Moines, Iowa-based retailer’s existing digital shopping platform, Hy-Vee Aisles Online.

“As online grocery marketplaces experience rapid growth, Hy-Vee is matching pace to provide our customers a variety of personalized grocery delivery options,” said Matt Ludwig, Hy-Vee’s CIO and EVP of e-commerce, in a statement.

Similar to how Hy-Vee Aisles Online works, customers who use the delivery services can note their grocery preferences, choose a delivery window and pay for their orders all on the Shipt or Instacart mobile apps or websites.

“With 245 stores across an eight-state region, Hy-Vee is always looking to meet customers’ needs,” Ludwig said. “Instacart and Shipt were a natural fit as more Hy-Vee shoppers look for same-day delivery options.”

The employee-owned Hy-Vee Inc. operates stores in eight Midwestern states with sales of $10 billion annually.