Hy-Vee Joins Indianapolis 500

Retailers, start your engines. Hy-Vee is sponsoring two cars in the iconic Indianapolis 500 on Aug. 23. The West Des Moines, Iowa-based retailer has teamed up with Rahal Letterman Lanigan Racing (RLL) and will be the primary sponsor of Spencer Pigot’s No. 45 car as well as the associate sponsor for Graham Rahal’s entry.

“This year, the 104th Indianapolis 500 will set records with the number of fans watching it from their homes, and when the opportunity to be a part of it became available, we immediately knew we wanted in on the excitement,” said Randy Edeker, Hy-Vee’s chairman of the board, president and CEP. “While Hy-Vee mainly has a presence in eight Midwestern states, our company and our customer base span across the country. With subsidiaries and employees located throughout the nation, we look forward to supporting racing fans with our sponsorship of Spencer Pigot and Graham Rahal’s entries at the Brickyard.”

Hy-Vee has previously partnered with RLL at the Iowa Speedway, where driver Graham Rahal earned third place.

“Much like the fans of Indy car racing, Hy-Vee has a loyal customer base and we appreciate their support as we prepare for the Greatest Spectacle in Racing,” said Bobby Rahal, team co-owner of Rahal Letterman Lanigan Racing along with former talk show host David Letterman and Michael Lanigan.