Instacart Aims to Move the ‘Treasure Hunt’ Experience Online

Shoppers who seek everything from snacks to beauty products to pet supplies for less than a buck each have a new channel through which to meet their needs. Instacart has expanded its deep-discount offerings through a new nationwide partnership with 99 Cents Only Stores, delivering from more than 300 locations across California, Arizona, Nevada and Texas. 

Instacart now offers same-day delivery to customers on items from fresh produce to household staples from nearly all 99 Cents store locations. Same-day delivery from the 99 provides customers easier access to the retailer’s broad selection of high-quality products, fun knick-knacks, seasonal merchandise and more, says the company. 

The expanded partnership builds on a successful 23-store pilot between Instacart and 99 Cents stores originally launched in May 2021.

Alongside the 99’s Instacart Marketplace expansion, the grocery platform also launched a new white-label storefront for the discounter.

“We’re pleased to partner with Instacart as part of our efforts to provide a world-class shopping experience for all our community members,” said Mary Kellmanson, chief marketing officer at the 99 Cents Only Stores, in a statement. “With this new collaboration, we’re offering a seamless way for customers to access our wide assortment of quality products at extreme values, including fresh produce, household staples and more, delivered right to their doorsteps. We’re proud to kick off this partnership and look forward to making our aisles even more accessible through our partnership with Instacart.”

“We’re proud to announce our partnership with 99 Cents Only Stores, bringing their fun treasure-hunt shopping experience online for customers paired with same-day delivery in as fast as an hour for the first time,” said Blake Wallace, new retail partnerships at Instacart. “Through our partnership, we’re making the 99 even more accessible to customers, helping them save big on their daily shopping budget in a new and convenient way.”

 The new partnership is not Instacart’s first dance with a deep discounter. Earlier this year, Family Dollar expanded the availability of delivery service via Instacart to 6,000 of its stores in 46 states and Washington, D.C.

Today, Instacart has partnered with more than 600 national, regional and local retailers to deliver from nearly 55,000 stores across more than 5,500 cities in North America. Instacart’s platform is available to over 85% of U.S. households and 80% of Canadian households.