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Kroger's New Look Draws Reactions—From Everyone
The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.
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![Kroger Kroger](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/bltb5366db83de5a0a8/66867df101ef850d35e0ef31/1_Fresh_for_Everyone_1573166940.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.Photograph courtesy of Kroger
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