New Seasons Market Unveils CRM Platform

As a part of its corporate initiative to enhance its relationships with partners, vendors and customers, New Seasons Market has tapped customer data and loyalty provider Clutch for its customer relationship management (CRM) solutions.

Through the new partnership, the Portland, Ore.-based retailer said it will leverage Clutch’s technology capabilities to better understand customer behavior, tailor its communications and personalize product recommendations to best serve its customers  across Oregon, Washington and California.

“Supporting our customers and the communities they live in is integral to our founding mission as a brand,” Katie MacDonald, senior marketing director for New Seasons Market, said in a statement. “Clutch’s technology can help us do this in entirely new ways through a better understanding of their needs.”

Clutch’s CRM platform is designed help to streamline New Seasons’ transaction, SKU and loyalty data in a single, comprehensive database by integrating real-time customer data across POS, e-commerce, mobile and social channels, and marketing touch points. The Philadelphia-based company will also be designing and instituting new campaigns that employ ongoing customer insights to enhance New Seasons’ personalized communications across all channels.

Related:How Stores Can Leverage Data to Win Over Shoppers

Clutch CEO Ned Moore said the grocery industry serves as a new vertical that can greatly benefit from data-driven marketing strategies. “New Seasons is our second grocery customer, and while we’ve seen a lot of success in that industry already, there’s potential to do so much more,” Moore said in a statement. “We see every addition to the Clutch family as a great learning opportunity on both sides, so we are very much looking forward to developing a long-term and successful relationship with New Seasons Market.”