Price Rite Continues Wakefern’s Refresh in 17 Stores

Price Rite Marketplace, part of the Wakefern family, will remodel another 17 stores in the wake of a successful rebranding that began last fall with three stores in Pennsylvania and five in Connecticut. The 17 stores that are to be remodeled this year include additional stores in Pennsylvania and Connecticut as well as locations in Massachusetts and New York.

The remodels are part of an effort to rebrand the discount, limited assortment banner that began when Jim Dorey came on board as president for the division. Eventually, all 65 stores are planned to undergo the rebrand, hopefully to be completed by 2020.

The new concept stores feature a creative store design with quality products and deep discounts, including the new Price Rite Marketplace “Drop Zone,” designed as a unique in-store destination where customers can find extraordinary deals, special surprise buys and must-have products typically priced $5 or less. The stores also have lowered everyday prices on hundreds of other items under the “Amazing Value” offers, as well as weekly deals that are showcased with easy-to-find “Spot on Savings” signs and bright red “spots” in every aisle.

Photograph courtesy of Price Rite Marketplace

The new Price Rite Marketplace offers a wider selection of Wholesome Pantry private label products, with free-from, organic and gluten-free options, as well as a double-your-money-back guarantee on Price Rite Marketplace brand products. High-quality affordable meats, with brands such as Certified Angus®Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken and Oasis Halal, are also part of the many “Fresh New Finds” at the rebranded stores.

Price Rite Marketplace is committed to providing the freshest selection of produce and bakery items, including a new bakery department featuring the ‘The Sweet Spot" dessert case and an enhanced produce department with a farmers market look and feel.

Wakefern, the Keasbey, N.J.-based cooperative whose independent members operate ShopRite stores, founded Price Rite Marketplace in 1995 in part to help expand distribution through company-owned stores in areas where ShopRite didn’t have presence. The company has since allowed independent members to operate Price Rite stores.