Publix Debuts Refreshed Fall Produce Campaign

A fresh campaign is afoot at Publix stores. This year’s Produce for Kids Publix fall cause marketing campaign, which raises funds for local Feeding America food banks, features signs displayed next to each supplier product that highlights a specific health benefit. The program refresh also includes revamped photography and a QR code that takes shoppers directly to a free e-cookbook and more information on the campaign. The fall campaign brings the 2021 Publix donation to local Feeding America member food banks total to more than 11 million meals raised.

“At Publix, we recognize the importance of helping families achieve their wellness goals through innovative campaigns and programs,” said Dwaine Stevens, Publix director of community relations, in a statement. “Giving back to our local communities is at the core of our company culture and we are proud to collaborate with Healthy Family Project for the Produce for Kids campaign.”

This year, the campaign is featured on the Publix Check Out Blog and on the campaign’s landing page on the Healthy Family Project website, which is also the destination where shoppers will arrive when scanning the QR code on in-store signage. Last month, Publix campaign suppliers were featured in a Halloween themed Facebook Live hosted by Healthy Family Project’s Amanda Keefer and her daughter Charli. The replay continues to see success leading up to Halloween with 10,000 views and counting.  

Produce companies supporting the campaign include Acosta, Ayco Farms, Crunch Pak, EAT SMART, Fresh Del Monte Produce Inc., Fresh Express®, FiveStar Gourmet Foods, GT’s Synergy Raw Kombucha, Maries, Sunset Rainier Fruit, Red n’ Tasty and Suja Juice.

“It is important to us at Healthy Family Project to continue to evolve the elements of the Publix Produce for Kids campaign along with the evolving Publix shopper,” said Trish James, VP at Healthy Family Project. “Today’s shopper wants to make an impact with their buying power and this yearly campaign gives them the opportunity to give back to their local community.”

Through November, produce suppliers will be highlighted in targeted social media content and a Healthy Family Project e-newsletter campaign. 

According to the United States Department of Agriculture, 38 million people across the U.S. face food insecurity, which includes children and families in the Lakeland, Fla.-based Publix’s seven-state footprint. 

The campaign will raise funds for local Feeding America member food banks including: Community Food Bank of Central Alabama, Feeding the Gulf Coast (formerly Bay Area Food Bank), Montgomery Area Food Bank, Inc., Food Bank of North Alabama, Feeding South Florida, Second Harvest Food Bank of Central Florida, Feeding Tampa Bay, America’s Second Harvest of the Big Bend, Inc., Harry Chapin Food Bank of Southwest Florida, All Faiths Food Bank, Treasure Coast Food Bank, Atlanta Community Food Bank, Golden Harvest Food Bank, America’s Second Harvest of Coastal Georgia, Inc., Feeding the Valley Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Inc., Food Bank of Northeast Georgia, Second Harvest Food Bank of Metrolina, Food Bank of Central & Eastern North Carolina, MANNA FoodBank, Inter-Faith Food Shuttle, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of Middle Tennessee, and Feeding Northeast Florida.

Healthy Family Project believes in creating a healthier generation, says the cause marketing organization. The project creates programs like Produce for Kids, which provides easy, fun and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $7 million to benefit children and families and provided 12 million meals through Feeding America.