Reasor’s Named Retailer of the Year at Certified Angus Beef Conference

In recognition of excellence in product quality, marketing and sales, Certified Angus Beef presented awards to its retailer partners at the brand’s annual conference held in Maui from Sept. 26-28. Reasor’s Foods was named Retailer of the Year, while Meijer Inc. was recognized with the Large Retail Chain Marketer of the Year award.

Certified Angus Beef’s conference unites retailers, chefs, food distributors, beef companies and family farmers to explore new beef products and recipes, as well as merchandising and marketing solutions to satisfy the growing demand for premium beef. This year marked the brand’s 40th anniversary.

“The Certified Angus Beef brand is a conduit for bringing quality-minded people together to foster relationships that build trust,” Certified Angus Beef President John Stika said in a statement. “It’s a testament to the dedication and commitment of our partners and speaks volumes to the importance of quality to consumers around the world.”

Tulsa, Okla.-based Reasor’s has been offering Certified Angus Beef brand cuts for nearly 30 years, and later introduced Certified Angus Beef Prime to its 18-store footprint. The retailer earned its Retailer of the Year award through weekly Certified Angus Beef promotions via television, radio, digital and billboard advertising. Reasor’s also staffs trained meat managers to guide customers in their product selections and provide cooking tips, which helped the retailer also earn the No. 3 Sales Volume Small Chain Retailer award.

Related:Building a Meat Case for Premium Convenience

Photograph courtesy of Certified Angus Beef

Meijer, based in Grand Rapids, Mich., offers Certified Angus Beef products in weekly circulars and on social channels. The retailer shares meal ideas with bloggers and consumers at events, through holiday roast promotions, and deli meat and frozen burger promotions year-round. In addition to its Large Retail Chain Marketer of the Year award, Meijer also earned the Top Sales Volume Large Chain Retailer award through extensive training of its meat staff.

Photograph courtesy of Certified Angus Beef

Certified Angus Beef also honored Foodland Super Markets, Roche Bros. and DeMoulas Market Basket with the Small Retail Chain Marketer of the Year award, Retail Brand Extension Marketer of the Year award and the Retail Value-Added Products Marketer of the Year award, respectively. Honolulu-based Foodland Super Markets celebrated its 70th anniversary and 10th year offering the Certified Angus Beef brand by featuring beef cuts for 70 consecutive days. The retailer served as a host to the brand’s annual conference in Maui with chef Keoni Chang preparing lunch for retailers.

Additional honors included: