Southeastern Grocers Introduces New Loyalty Program

Southeastern Grocers Inc. has launched a new point-based loyalty program designed around savings on food and fuel.

The program’s arrival follows the closure of Plenti Rewards, the “coalition” loyalty program that allows shoppers to earn and redeem reward points among multiple retailers, which formerly included SEG.

Through the new SE Grocers rewards, shoppers at Bi-Lo, Fresco y Mas, Harveys Supermarket and Winn-Dixie stores can earn points during checkout, which can be redeemed for discounts on future grocery purchases as well as fuel at participating Shell gas stations.

“Coming together with Southeastern Grocers to provide a great rewards program for our customers is something we are excited about,” Todd Gulbransen, North American loyalty manager for Shell Retail, said in a statement. “We know that customers are always looking for value and great ways to be rewarded, and we are proud that the Fuel Rewards program is an additional benefit for those shopping at Bi-Lo, Fresco y Mas, Harveys Supermarket and Winn-Dixie stores.”

Participating SEG customers will receive a rewards card to track their points, which will be available for up to two years, expiring on Dec. 31 of the following calendar year. The program will also offer bonus points on hundreds of products throughout SEG stores.

Related:'Coalition Loyalty' Unravels as Plenti Pulls the Plug

Shoppers who use their SE Grocers rewards card at Shell gas stations will be enrolled in the Fuel Rewards program and receive Gold Status, saving an additional 5 cents per gallon, up to 20 gallons. The first 100 customers at Shell gas stations will also receive up to $40 of free fuel per vehicle in celebration of the new loyalty program.

“We are committed to providing a shopping experience our customers can count on,” Southeastern Grocers President and CEO Anthony Hucker said in a statement. “SE Grocers rewards will allow customers to redeem savings on fuel and groceries, combining the two greatest reward aspects our customers have told us mean the most to them.”

Customers who previously used the Plenti Rewards card will receive a new SE Grocers card and welcome kit upon checkout, and their unredeemed Plenti points earned in stores will be transferred to the new program.