SpartanNash Introduces Our Family Brand to Michigan Market

SpartanNash introduced its Our Family brand to its 87 stores in its Michigan market, including Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods, ValuLand and VG’s stores—and more than 300 independent retail customers throughout the state. 

Company officials said that the Our Family label would strengthen the SpartanNash private brand portfolio. SpartanNash said it would distribute Our Family brand products to all of its corporate-owned retail stores in nine states, as well as its independent retail customers throughout the country.  The Our Family brand will serve as the core exclusive private label brand for SpartanNash, with other brands completing the portfolio, including the Open Acres fresh brand and Full Circle line of organic and ecofriendly home products. 

In Michigan, the Our Family line is succeeding the Spartan private label.

“We are excited to offer Our Family products to our store guests and independent retail customers in Michigan, because it reflects on SpartanNash’s commitment to great products at affordable prices,” VP of Private Brands John Paul said in a statement. 

The Our Family brand has offered “Quality since 1904,” including a best-in-class, risk-free Satisfaction Plus Guarantee; Facts Up Front nutritional labeling; category specific packaging; and a community support program, Direct Your Labels. It was acquired by SpartanNash as part of its acquisition of distributor Nash Finch in 2013. The line includes nearly 2,000 items across almost all aisles of the grocery store. 

“Our private brands are one of our true competitive advantages in the crowded marketplace today, and we have already begun rolling out the Our Family brand to all stores serviced through the company’s Grand Rapids Distribution Center, with many items already in stores for customers to enjoy,” SpartanNash President and CEO Dave Staples said in the statement. “One key element of our future success has been streamlining our supply chain and creating the ability to deliver the largest variety of quality products from any distribution center, to any customer.” 

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