SpartanNash Perks Up Fast Lane

As part of its commitment to make online shopping for groceries accessible, affordable and convenient, Grand Rapids, Mich.-based SpartanNash is expanding benefits available exclusively for subscribers of its online grocery program Fast Lane.

Benefits include half-off delivery on orders of $50 or more in available locations—a savings of $4.95 per order, according to SpartanNash—and monthly bonus savings.

Annual Fast Lane subscriptions are available for $49 per year and also include free, unlimited curbside pickup at any SpartanNash store that offers Fast Lane online grocery shopping. SpartanNash estimates its Fast Lane program saves shoppers an hour per week, in addition to $465 per year on pick fees and $208 per year on delivery fees to their home.

Monthly bonus savings will include deals across the entire store. Examples of some of the savings shoppers will find for June include 10% off Our Family products (excluding dairy); 5 cents off fuel on every Fast Lane transaction; 15% off Daisy Cottage Cheese;  15% off Coffee-mate liquid creamers; 15% off Kellogg’s crackers; 20% off Jack’s frozen pizzas; 15% off Kellogg’s Pop-Tarts; and 15% off select Chobani products.

SpartanNash’s Our Family private-label brand, in addition to its Full Circle Market organic products and Pure Harmony premium pet products, provided a "really nice lift" in the company’s first fiscal quarter of 2021, said CEO Tony Sarsam, who added that online retail sales have continued to grow, even as the COVID-19 pandemic's grip on the U.S. has eased.

“Fast Lane is already a great value for our store guests—offering the same in-store prices without needing to even step foot in an aisle—but now, we’re taking it to a whole new level with these perks,” VP of Marketing Brian Holt said. “As a Fast Lane subscriber, you have access to our team of dedicated personal shoppers, great benefits and exclusive savings, all for less than a dollar a week.”

Sixty-eight SpartanNash stores in Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin offer Fast Lane shopping options for Family Fare, D&W Fresh Market, Family Fresh Market, VG’s Grocery, Dan’s Supermarket, Forest Hills Foods and Ada Fresh Market store guests.