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Sprouts, KeHe Renew Distribution Agreement Through 2025

Seven-year deal includes shared targets for improving operational efficiencies, lowering food waste. The seven-year deal includes shared targets for improving operational efficiencies, lowering food waste and enhancing customer experience.

Meg Major

July 24, 2018

1 Min Read
Sprouts Farmers Market
The seven-year deal includes shared targets for improving operational efficiencies, lowering food waste and enhancing customer experience.Sprouts Farmers Market

Sprouts Farmers Market has renewed its agreement with KeHe Distributors as its primary distribution partner for natural, organic and fresh products through 2025.

Terms of the new seven-year agreement include shared targets for improving operational efficiencies, lowering food waste and enhancing Sprouts’ customer experience.

In a statement, KeHe President and CEO Brandon Barnholt said the Naperville, Ill.-based distributor is “honored” by the vote of confidence demonstrated by the renewal and expansion of its partnership with Phoenix-based Sprouts, which he commended as “one of the fastest-growing, most forward-thinking and efficient merchants in the country.”

Jim Nielsen, president and CEO of Sprouts Farmers Market, which operates more than 300 stores with plans to penetrate 19 states by the end of 2018, said the KeHe contract renewal “will serve us and our customers well for years to come,” as part of the retailer’s mission “to inspire, educate and empower every person to eat healthier and live a better life.”

About the Author

Meg Major

Meg Major formerly lead the content and editorial strategy for Winsight Grocery Business. Meg has more than 25 years of experience covering the U.S. retail grocery industry, including 18 years at Progressive Grocer, where she held numerous positions of increasing responsibility, including fresh food editor, executive editor, editor-in-chief, editorial director and content chief. In addition to her content leadership duties at PG, Meg spearheaded Top Women in Grocery since its inception in 2007. She began her career at the Pennsylvania Food Merchants Association (PFMA), followed next as editor-in-chief of Philadelphia-based Food Trade News. A native of Pittsburgh, Meg holds a B.A. in journalism from Indiana University of Pennsylvania (IUP).  

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