Stop & Shop Makes Friday Sweeter With 'Free-Day' Product Giveaways

Stop & Shop is hoping to make the start of the weekend sweeter for its customers. This summer, a number of select Fridays will be Stop & Shop “Free-Days” at store locations across the Northeast. Customers signed up for the retailer's rewards card and mobile app will be able to access free product giveaways at their neighborhood store.

“Free-Day is a way for us to surprise and delight our customers, and a fun opportunity for them to try a product or flavor they might not have purchased at our stores before,” said Rachel Stephens, Stop & Shop’s VP of digital and loyalty. “The Stop & Shop app is really an incredible way to unlock savings and get access to hundreds of dollars’ worth of digital coupons.”

By signing up through the app, shoppers will get free snacks such as Chobani Yogurt, Kind Bars and Ghirardelli Gourmet Milk Chocolate Squares.

Since this spring, the Quincy, Mass.-based grocery retailer and Ahold Delhaize's largest U.S. banner began a comprehensive rebranding and promotions campaign after an 11-day labor strike in April. The effort comes in part to cultivate a comeback and establish better relations with customers.