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Sunbasket Meal Delivery Service Partners With Instacart

Direct-to-consumer, no-subscription-necessary prepared foods now available across the U.S. Direct-to-consumer, no-subscription-necessary prepared foods menu now available through the online grocery platform across the U.S.

Jennifer Strailey

October 4, 2021

2 Min Read
Sunbasket and Instacart
Photograph courtesy of Sunbasket

Sunbasket, a direct-to-consumer prepared meals and meal kit provider, has become the first such service to partner with Instacart nationwide. Its extensive line of Fresh & Ready prepared meals, meal kits and grocery add-ons are now available on the Instacart Marketplace across the U.S.

Through the Sunbasket storefront on Instacart, customers can order any meal available on the following week’s menu. All meals begin at $11.99 per serving and follow Sunbasket’s ever-evolving menu of chef-curated meals delivered straight to the consumer’s door. 

“Consumers are increasingly looking for convenience, and we see prepared meal and grocery delivery as a permanent fixture in the dining landscape,” said Don Barnett, CEO of Sunbasket, in a statement. “Sunbasket is excited to offer more delivery choices of our restaurant-quality, nutritious meals through our partnership with Instacart, bringing our menu options to a larger audience.” 

“At Instacart, we’re committed to making the shopping experience easy by offering customers a wide selection of groceries and goods from the retailers they know and love,” said Blake Wallace, new retail partnerships at Instacart. “We’re excited today to bring Sunbasket’s wide range of meal options to the Instacart Marketplace, providing more customers with access to their healthy and delicious meals directly to their doors—no subscription required. Whether looking to learn a new recipe or too busy to make it to the store, we’re continuing to find new ways to give families a seamless shopping experience and convenient options for healthy eating.” 

In January 2021, Sunbasket rebranded from a meal kit-only platform to a full-service, meal delivery company. The brand has since expanded its menu to offer a variety of options, such as single-serve Fresh & Ready, ready-to-heat meals, protein add-ons, lunch and breakfast options, and snacks.

Sunbasket’s partnership with Instacart is one of many new initiatives as the brand continues to offer customers easy solutions for healthy, delicious eating, said the company. 

Founded in 2014, Sunbasket offers restaurant-quality foods for breakfast, lunch and dinner, and a robust assortment of pantry items delivered to the consumer’s doorstep. The company focuses on clean ingredients and organic fresh produce, and offers a variety of meal plans, including Chef's Choice, Paleo, Lean & Clean, Gluten-Free, Vegetarian, Pescatarian, Mediterranean, Diabetes-Friendly, Fresh & Ready, Pre-Prepped and Carb-Conscious.

Online grocery platform Instacart delivers from nearly 55,000 stores across more than 5,500 cities in North America. Its platform is available to over 85% of U.S. households and 80% of Canadian households. Instacart also offers an Instacart Express membership that includes reduced service fees and unlimited free delivery on orders over $35.

 

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About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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