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The Giant Co. Launches Cook-in-Bag Meat, Seafood Products

Oven-ready bagged meals easy to cook and clean up. The retailer said the oven-ready products make for easy cooking and cleanup.

Kat Martin, Content Manager

August 12, 2020

1 Min Read
The Giant Co. cook-in-bag meat
The Giant Co. cook-in-bag meatPhotograph courtesy of The Giant Company

The Giant Co. has launched a new line of Cook-in-Bag meat and seafood products with an eye toward making weeknight meals quick and affordable.

“Today’s families are busier than ever and they are looking for easy, real meals that take less time to prepare and allow for more time to spend together around the table,” said John Ruane, chief merchandising officer for The Giant Co. “The center of plate protein is already prepared with the Cook-in-Bag, so families just add their favorite sides to create a flavorful and balanced meal that is convenient any night of the week.”

The new Cook-in-Bag products are available in the meat and seafood department of all Giant and Martin’s stores. Seafood options, which include Mediterranean cod, lemon dill scallops, Chesapeake Bay shrimp and bourbon salmon, can only be cooked in the oven.

Pork and chicken options can be cooked in the oven or slow cooker and options include triple mustard and honey roast, Jamaican jerk roast, red wine and herb loin filet, Greek loin filet, garlic and herb whole roaster, garlic and herb chicken breasts, Asian teriyaki chicken breasts, Sweet Kickin’ BBQ chicken breasts, chimichurri chicken thighs and carnitas chicken thighs.

“Our private brand lines are an important piece of our overall product strategy as the mix of quality, assortment and affordability continue to make them popular with our customers,” Ruane said.

Cook-in-Bag is the latest addition to the private label line that also includes Giant brand, Nature’s Promise, Taste of Inspirations, CareOne, Smart Living, Always My Baby, Etos, Companion and Limited Time Originals.

About the Author

Kat Martin

Content Manager

Kat Martin is content manager for Winsight Grocery Business with a focus on the independent grocery sector. Kat has more than 20 years of experience covering the retail food industry, including five years at Progressive Grocer, where she covered a range of industry segments from independent grocers to gourmet retail. She began her career at Modern Baking, covering the in-store and retail bakery markets. Kat holds Bachelor of Arts degrees in English/Creative Writing and History from Sweet Briar College, Sweet Briar, Va.

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