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Trader Joe’s Marks Progress in Fresh Packaging Reduction

Initiative set to remove nearly 4 million pounds of plastic annually. The retailer said effort is having an unexpected benefit: better prices on fresh foods.

Jennifer Strailey

July 31, 2019

2 Min Read
trader joe's
The retailer said effort is having an unexpected benefit: better prices on fresh foods.Photograph by WGB Staff

Trader Joe’s, which announced earlier this year that it would eliminate more than 1 million pounds of plastic from its stores in 2019, is on track to better that goal by an additional 3 million pounds. In its podcast last week, the Monrovia, Calif.-based retailer said it has already eliminated more than 2 million pounds of plastic from its produce departments alone, and it expects to remove a total of nearly 4 million pounds of plastic annually.

“Let's be honest, we have lots of packaging in produce,” said Jack Salamon, category manager of produce for Trader Joe's, during the podcast. The retailer has looked at both selling more loose produce, as well as environmentally friendly alternatives to existing packaging.

“For years we sold [garlic] in this little pouch. And I thought, ‘Geez, why do we do that?’ Probably because that's the way we've always done it. I said, ‘Why can't we just sell garlic loose?’”

When Trader Joe’s explored selling loose garlic, it found that the packaging had been adding cost to the product, which was ultimately passed on to the consumer. “So now you can go into a Trader Joe's, and you can get a big [head] of garlic for 49 cents,” he said.

For produce that requires packaging, Trader Joe’s is testing biodegradable and compostable fiber till with a thin plastic overwrap.

“It seems, Jack, that your work in sustainability is really paying off,” Tara Miller, director of words and phrases and clauses for Trader Joe’s, said in the podcast. “We had a goal to eliminate a million pounds of plastic from our stores over this year and we've surpassed that. We are on track to eliminate 4 million pounds of plastic from our stores in 2019, and 2.5 million pounds of that plastic has come directly out of the produce section.”

One of Trader Joe’s recent packaging reductions in produce involves replacing plastic flower bags with bags made of compostable material. The new floral bags are expected to hit stores in September. Trader Joe’s has also eliminated or replaced packaging for more than 20 produce items.

In addition to packaging initiatives that promote a healthier planet, Trader Joe’s is committed to selling more local and organic produce.

“We're a national chain of neighborhood stores. If you want to be a neighborhood store, you need items either locally grown or from your region,” said Salamon.

As Trader Joe’s has added more organic produce to its mix, its customers have responded by choosing organic over conventional.

“This is one area where we don't mirror national trends” said Salamon. “We sell way more organics than an average supermarket.” Thirty-two percent of Trader Joe’s produce is organic.”

About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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