Wakefern Food Corp. Adopts New Receipt Marketing Technology

Wakefern Food Corp. has partnered with flexEngage, a global provider of dynamic receipt and transactional communications, to power its digital receipt marketing technology.

The Jan. 12 announcement is an effort for the Keasbey, N.J.-based grocer to expand the digital receipt experience for its banner supermarkets.

“As our customers’ digital engagement continues to grow, the flexEngage and Wakefern partnership will elevate the post-purchase experience,” said Elizabeth Goodbread, director of digital commerce for Wakefern, in a statement. “More dynamic, personalized messaging enhances the digital journey and drives loyalty.”

As shoppers are increasing their expectations of a digital-first journey, flexEngage offers personalized digital receipts for in-store and online purchases, which it said makes the digital receipt program more inviting to customers.

The company delivers custom-made transactional communications. Tomas Diaz, CEO of flexEngage, believes they have “the best receipt marketing platform and look forward to providing Wakefern with another digital experience that we know their customers will appreciate.”

The largest retailer-owned grocery cooperative in the U.S., Wakefern includes nearly 280 ShopRite supermarkets in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, serving millions of customers each week.