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What Millennials Want From Grab-and-Go Foods
The Lempert Report: A new study brings forth key findings for grocers' foodservice sections.
Phil Lempert
May 4, 2018
1 Min Read
We’ve long preached how millennials are the most passionate generation about food, and a new study lends even more credence to that statement.
The Culinary Visions Panel's Mindful Dining Initiative project asked 1,500 American consumers their feelings on ethically sourced foods, and how those feelings impact the portable and grab-and-go items they purchase.
The study found that all participants care about responsible food and drink practices; however, consumers under 35 cared the most. Here are some highlights:
Sixty percent of consumers who are younger than 35 equated organic foods with better taste.
Seventy-six percent say ethical efforts make restaurants “trendy.”
About 64% of consumers younger than 35 say they don’t have enough “ethical” snacks.
And possibly most important: 67% of millennials say they would be willing to pay more for ethically produced food that they can take with them.
These are key findings for all supermarkets’ prepared foods, grab-and-go and grocerant takeout departments.
