What Trader Joe’s Shoppers Want Most

Trader Joe's recently revealed the five most coveted products, from cauliflower to sassy seasoning, in its 11th Annual Customer Choice Awards. It counted down the fab five in its latest podcast, "Episode 21," recorded at the Trader Joe’s mother ship in Monrovia, Calif. “We send out a request to our customers via email and on our Instagram page to submit to us their favorite Trader Joe’s products in a bunch of categories,” said Tara Miller, director of words and phrases and clauses, in the podcast. Trader Joe’s also asks customers to nominate one overall winner as their favorite product in the store. “Every year since we have been doing the Customer Choice Awards, the overall favorite at Trader Joe's has been Mandarin Orange Chicken," Miller said. "Do we think that it can retain its leadership position?” And the winners are …Photograph courtesy of Trader Joe's