Whole Foods Caters to Keto Craze

Snap Kitchen, the Austin, Texas-based company specializing in dietitian-curated keto, paleo, Whole30, high-protein and vegetarian ready-to-eat meals, has launched in Whole Foods Market stores beyond Texas for the first time.

“We’ve been pleased with the overwhelmingly positive response to Snap Kitchen’s offerings in our Texas stores and are excited to introduce their line of healthy, ready-to-eat meals and beverages to Whole Foods Market customers in other markets,” said Jessica Johnson, regional vice president of the Southwest region for Whole Foods Market, in a statement.

In addition to debuting in-store at Whole Foods in Arkansas, Louisiana and Oklahoma, Snap Kitchen has expanded its national omnichannel reach with the introduction of free ground shipping across 38 states and 235 million households.

Since launching direct shipping in June, Snap Kitchen has nearly quadrupled the number of U.S. households it can serve with its clean and convenient chef-prepared meals. Snap Kitchen now has the ability to serve its fresh-prepared meal plans to 75% of the U.S. population, according to company officials.

“Healthy eating is now easier than ever with the option to pick up one of our ready-to-eat meals at Whole Foods Market or have a nutritionally balanced meal plan delivered straight to your door,” said Jon Carter, CEO of Snap Kitchen, in a release.

Snap Kitchen’s meal delivery plans start at $69.99 for six menu items or 12 meals for $114.99, with free shipping. The fully prepared meals are delivered fresh and are ready to heat and eat within minutes. With a wide variety of breakfast, lunch and dinner options to choose from, weekly meal plans can be built from scratch or customized by dietary lifestyle.

At Whole Foods Market, customers can choose from 25 fresh-prepared meals and beverages, including Snap Kitchen juices, smoothies and the brand’s Glow Collagen Water. Snap Kitchen meals do not contain any gluten, antibiotics, added hormones or artificial preservatives, flavors or colors, and they are served in compostable containers with recyclable lids.