California Avocados Deliver the Taste, Value and Convenience Consumers Crave

WGB Executive Editor Christine LaFave Grace talks with Jan DeLyser, vice president of marketing at the California Avocado Commission, about how the avocado market is shaping up this season, what consumers are looking for when buying avocados, especially in a time of heightened inflation, and how retailers can support avocado sales through all-day recipe inspiration and creative social-media engagement. Listen now.