Coleman Rolls Out Budweiser BBQ Three-Pack

Coleman Natural Foods has added another party-starting option to its Budweiser BBQ Collection: a BBQ Variety Pack.

The packaging of the convenient, grab-and-go three-pack resembles the familiar six-pack of Budweiser lager beer and includes a half rack of St. Louis-style ribs with BBQ sauce, 14 ounces of classic pulled pork in BBQ sauce and four beer bratwursts. Similar to meal kits, all of the products are individually packaged inside the box.

“What better way to balance the six-pack of Budweiser lager beer in one hand, than with a Variety Pack of Budweiser BBQ in the other?” said Mel Coleman, VP of Coleman Natural Foods, Golden, Colo. “With summer in full swing and tailgating season just around the corner, consumers want to feed a crowd without the need for hours of prep. This is the perfect thing to grab and go.”

The Budweiser BBQ collection introduced earlier this year includes:

Each item is made with Coleman Natural pork, raised 100% crate-free by American farmers with no antibiotics, added hormones or growth promotants.

A portion of the proceeds from every purchase of a Coleman Natural product will go toward Pups4Patriots, an initiative led by American Humane that pairs shelter dogs trained to be service animals with veterans who have post-traumatic stress disorder or a traumatic brain injury. Coleman Natural Foods has committed $800,000 over the next three years to fund the training of more than two dozen dogs.