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Convenient, Unique Cheeses Inspire Home Cooks

Consumers crave global flavors. COVID-19 may have curtailed international travel, but not consumers’ cravings for global flavors.

Jennifer Strailey

April 11, 2021

1 Min Read
cheese
Photograph: Shutterstock

Champignon North America, which imports a variety of distinctive cheeses, sees interest in convenient and unique cheeses that offer inspiration for the home cook enduring and growing post-pandemic. Stay-at-home restrictions may have curtailed international travel, but not consumers’ cravings for global flavors.

“Consumers are definitely looking to bring the unique experiences of travel into their homes and kitchens. As a result, consumers are getting more adventurous with cheese, from trying different varieties to experimenting with new recipes at home,” says Flynne Wiley, CEO of Champignon North America Inc. in Englewood Cliffs, N.J. “Cooking at home is an ideal opportunity for home cooks to travel through food, and the diverse nature of specialty cheese is an ideal vehicle to make meals fun, interesting and delicious.”

Whether cooking with cheese or simply snacking, Arla Foods Inc., makers of Castello brand havarti, gouda, blue cheese, fontina, edam, brie and feta, expects to see consumers continuing to cook at home throughout 2021. To drive awareness for authentic Danish Havarti, Basking Ridge, N.J.-based Arla, has launched a Discover Havarti campaign.

Additionally, the company is introducing new Castello Havarti and Gouda snacks. “While convenient snacking solutions are an important trend with consumers utilizing their homes as offices, schools and gyms, convenient snacking solutions will only become more important as people return to more normal routines,” says Castello Brand Manager Leah Sbriscia. 

About the Author

Jennifer Strailey

Jennifer Strailey is editor in chief of Winsight Grocery Business. With more than two decades of experience covering the competitive grocery, natural products and specialty food and beverage landscape, Jennifer’s focus has been to provide retail decision-makers with the insight, market intelligence, trends analysis, news and strategic merchandising concepts that drive sales. She began her journalism career at The Gourmet Retailer, where she was an associate editor and has been a longtime freelancer for a variety of trade media outlets. Additionally, she has more than a decade of experience in the wine industry, both as a reporter and public relations account executive. She has a Bachelor of Arts degree in English from Boston College. Jennifer lives with her family in Denver.

 

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