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HOT POCKETS Launches Food Truck-Inspired Line

HOT POCKETS brand sandwiches teamed up with real food truck chefs to co-create all-new HOT POCKETS Food Truck Bites and Sandwiches.

Rebekah Marcarelli, Senior Editor

January 1, 2018

3 Min Read
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HOT POCKETS brand sandwiches teamed up with real food truck chefs to co-create all-new HOT POCKETS Food Truck Bites and Sandwiches.

Developed in collaboration with four award-winning food truck proprietors from Los Angeles and Chicago – Komodo, The Lobos Truck, Baby's Burgers and Toasty Cheese Mobile Eatery – HOT POCKETS introduced new  flavors and product forms.

"Consumers today are looking for more flavor from food and trying different types of cuisine – and they're often inspired by international options," says John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. "Based on the explosion of these trends and the popularity of mobile eating, we wanted to give consumers a delicious and creative new product that brings food truck cuisine to life in their own kitchens."

The line includes a new "roller" form, a mini spring roll packed with tasty and spicy fillings. Drawing from their different experiences and gastronomic backgrounds to develop the new varieties, food truck chefs from Komodo, The Lobos Truck, Baby's Burgers and Toasty Cheese Mobile Eatery all worked closely with the culinary team at Nestlé to co-create items inspired by their menus.

Showcased in original packaging that features each food truck's co-creation story, the newest HOT POCKETS line includes ingredients like fiery jalapeños and premium meats like Applewood smoked bacon with 100 percent real cheese and no artificial flavors.

HOT POCKETS Food Truck Bites and Sandwiches cook up quickly in the oven or microwave. They are currently available at local grocery stores nationwide at a suggested retail price of $5.99 for Food Truck Bites (20oz bag) and $2.29 for Food Truck Sandwiches (two sandwiches per box).

HOT POCKETS Food Truck Bites are available in four varieties:

Triple Cheesy Bacon Melt Bites, co-created with Toasty Cheese Mobile Eatery: Inspired by Greg Barnhart's popular Toasty Cheese Mobile Eatery menu item dubbed "The Great Dane Double Cheese & Bacon Melt," these bites combine a  blend of provolone, cheddar and mozzarella cheeses with Applewood smoked bacon and basil in a buttery crust.

Smokin' Bacon BBQ Recipe Burger Bites, co-created with Baby's Burgers: Savory hamburger, Applewood smoked bacon, cheddar cheese and onions smothered in a mesquite BBQ sauce in a soft-baked crust comes from Lori Barbera and Erica Cohen's gourmet "She's Smokin" burger at Baby's Burgers.

Fiery Jalapeño Lime Chicken Rollers, co-created with The Lobos Truck: These all-new bite-sized rollers feature tender dark meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a mini spring roll.

Spicy Asian-Style Beef Rollers, co-created with Komodo Truck: Latin and Southeast Asian-style flavors combine to create fusion cuisine from Komodo. Eric and Erwin Tjahyadi's  bite-size creation is made with tender beef, red pepper and jalapeños with Hoisin sauce in a mini spring roll.

HOT POCKETS Food Truck Sandwiches are available in two varieties:

Fiery Jalapeño Lime Chicken Sandwiches, co-created with The Lobos Truck: The sandwich version of Fiery Jalapeño Lime Chicken features grilled white meat chicken, jalapeños, cilantro and corn with spicy ginger lime sauce in a crispy crust.

Spicy Asian-Style Beef Sandwiches, co-created with Komodo Truck: The sandwich version of Spicy Asian-Style Beef includes Angus beef, red peppers and jalapeños with Hoisin sauce in a crispy crust.

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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