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How Coronavirus Has Affected Consumer Grocery Habits

Industry data shows that the pandemic is altering how consumers shop and what they choose to buy. Industry data shows that the pandemic is altering how consumers shop and what they choose to buy.

Kat Martin, Content Manager

May 21, 2020

1 Min Read
shoppers
Industry data shows that the pandemic is altering how consumers shop and what they choose to buy.Photograph: Shutterstock

The way consumers shop and the products they are buying has been completely upended due to the coronavirus pandemic, and grocers are racing to catch up as the way they do business has quickly changed. Check It Out collected data points from key industry sources to help retailers learn how to meet the needs of consumers as they settle into the “new normal” for the next several months.

Category Spotlight

The coronavirus quickly changed what shoppers purchased, with unit sales of certain items skyrocketing. IRI tracks how unit sales of those products changed from the weeks before and during the initial pandemic declaration.

 

About the Author

Kat Martin

Content Manager

Kat Martin is content manager for Winsight Grocery Business with a focus on the independent grocery sector. Kat has more than 20 years of experience covering the retail food industry, including five years at Progressive Grocer, where she covered a range of industry segments from independent grocers to gourmet retail. She began her career at Modern Baking, covering the in-store and retail bakery markets. Kat holds Bachelor of Arts degrees in English/Creative Writing and History from Sweet Briar College, Sweet Briar, Va.

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