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Loblaw makes a promise with its produce

Shoppers can return if not satisfied, no questions asked

Bill Wilson, Senior editor at Supermarket News

July 25, 2024

1 Min Read
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Loblaw Cos.

Loblaw has a Fresh Promise for shoppers.

The Fresh Promise program, which will be in play at Loblaws, Independent, valu-mart, and Zehrs locations, promises that if customers are not satisfied with produce purchased in the store, they will receive a replacement or a refund within seven days of the purchase, no questions asked.

“We want customers to walk out of our stores every day feeling like they got the right value for them, and our stores across the province have doubled down on this commitment, with some exciting new programs,” said Frank Gambioli, president of Loblaw Super Market division.

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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