The Label We've Been Waiting For

The Good Groceries Guide helps consumers differentiate between meaningful and meaningless labels when it comes to animal welfare, health, the environment and worker treatment. The guide also provides suggestions on how to help reduce food waste, the importance of buying in-season produce, and how to demand more humane, fair and healthy options at grocery stores, among other topics.

The Guide is a digital effort by the ASPCA (American Society for the Prevention of Cruelty to Animals), Food Chain Workers Alliance, GRACE Communications Foundation, and the Natural Resources Defense Council, to help consumers buy food that supports a healthier, more humane and fair food system.

“The exploitation of farm animals, food workers and the environment that we see every day in our food system can be overwhelming,” said Daisy Freund, Director of ASPCA’s Farm Animal Welfare Program in a press release. 

“The food system is the largest employer in the United States, with 21.5 million workers who make up 14 percent of all workers in this country,” said Joann Lo, Co-Director of the Food Chain Workers Alliance.   

“Purchasing locally grown, seasonal foods helps support local farms and maintains farmland and open space in your community,” said Urvashi Rangan, Ph.D., Chief Science Advisor with GRACE. “People want to know where their food comes from and how it was produced.   

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“The seemingly small decisions we make in the grocery aisles can have a big impact on the world we live in,” said Jonathan Kaplan, director of the Food and Agriculture program at the Natural Resources Defense Council.

Check out the Good Groceries Guide and you just may be surprised to what you can discover, and how the information learned can help your customers.