BIG GAIN FOR FROZEN PIZZA ON SUPER SUNDAY

McLEAN, Va. -- More than footballs soared on Super Bowl Sunday, Jan. 31.

chased during Super Bowl week than any other week of the year, according to the National Frozen Pizza Institute, based here. The high sales are due in large part to home entertaining on Super Bowl Sunday.

Red Baron Pizza Service, Minneapolis, sponsored Bud Bowl, which was broadcast on the Internet during halftime of the game. The cyber entertainment attracted an estimated 5 million viewers. A Red Baron pizza promotion was held in the concession area in Miami's Pro Player Stadium, and the Red Baron Stearman Squadron planes flew overhead during the game.

Cross promotions for the Bud Bowl event included signage and point-of-purchase displays in supermarkets as well as Red Baron pizza coupons on 12-packs of Budweiser and Bud Light beer.