Kellogg’s Instabowls

Allowing users to simply add water rather than milk, Kellogg’s Instabowls offer a convenient way to enjoy ready-to-eat cereal, as each portable bowl is pre-portioned, single-serve and mess- free. Users simply add cold water to fill line and the instantized milk turns into real milk with a quick stir. The four available cereal brands include Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch, all available for an SRP of $1.98 per bowl.