Sponsored By
thumbnail
Private LabelORGANIZERS SEE PROMISE IN PRIVATE-LABEL MONTHORGANIZERS SEE PROMISE IN PRIVATE-LABEL MONTH
The private-label industry is in the midst of its first National Store Brands Awareness Month, with a relatively small number of initial retail participants but a potentially promising future.The promotion is aimed at turning around consumer opinions about store brands -- to have shoppers think of private labels as quality products with a price value, rather than an inferior-quality generic label,
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News