Aldi launches summer discount deals
The announcement comes days after Walmart’s launch of discount private label brand Bettergoods
![Aldi store.jpg Aldi store.jpg](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt61df0501267b9711/6699a4bd7ea7f1ebaa799543/Aldi_20store_2.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
German discount grocer Aldi is dropping prices on more than 250 products this summer, which it estimates will save its customers $100 million.
The company said in a press release that its targeting “stubbornly high” food prices.
The promotion includes a wide assortment of products such as chia seeds, summer sausage, frozen blueberries, sirloin steak, frozen french fries, and more.
The announcement comes a few days after Walmart launched its discount private label brand Bettergoods, which includes more than 300 grocery items with price points between $2 and $15. Most items on the new brand are under $5, the retail giant said on Tuesday.
Aldi also announced that on Thursday it opened a new location in North Liberty, Iowa. The fast-growing grocer operated 2,372 U.S. locations, as of April 9, according to ScrapeHero.com.
* This story was updated to correct the amount Aldi estimates the discounts will save customers.